The Classics: The Jade Is The Story

For the brand’s 10th Anniversary, we bring the “little black dress” of fine jewellery to light: The Classics. Chosen from the top 1% Type A Jadeite in the world, an extremely precious, and limited selection. Each jade round is custom-cut and the entire piece is crafted by hand; the jade’s organic nature is preserved to its finest. No heat treatment. No colour added. No two pieces are identical.

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A Year of Growth, and Going Forth

SAYING YES IN 2019 - What will we be saying yes to in the brand’s 10th year? Plenty, so stay close. In the meantime, cheers to yet another year of wonder. Thank YOU for being a grand part of it, and for trusting us to continue doing what we do best: celebrating love and heritage, through journeys of becoming.

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Stories ToldChoo Yilin
Sapphires: Your Questions Answered

When we launched the Choo Yilin Sapphire Engagement Ring Collection last week, we met with such an abundance of love. We received many direct messages and emails requesting to know more about the rings. We wanted to return your overwhelming support by crafting an FAQ, just for you.

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A Guide ToChoo Yilin
An Open Letter to Crazy Rich Asians

I think the one thing that caught me by surprise was how emotional I was in the lead up to the release of the movie. And I think a large part of it was because Crazy Rich Asians is more than just a movie. It gave us hope that our stories could one day be told, not only in Asia, but all over the world.

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Stories ToldChoo Yilin