We hope that you have been keeping safe and healthy with your loved ones. It has been awhile since we have said hello, and we thought we’d give you a short update as to what’s been happening with Choo Yilin behind the scenes.
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We are incredibly moved by the outpour of love and support from the Choo Yilin community - from customers who have encouraged us through all ten years of our journey, to friends of the brand we are grateful to have made along the way. Here are some of their best memories - a celebration of love, heritage, and becoming; a celebration of all our stories:
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We are writing to share with you that we have reached the end of another chapter of Choo Yilin, and are excited to begin another. We are going on hiatus to prioritise rebuilding, restructuring, and restrategizing in order to continue working on the brand mission and to better deliver on our brand promises to you.
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Choo Yilin x YTL Hotels present A Vintage Honeymoon, a fine jewellery capsule collection inspired by the history and heritage of Asian luxury spaces - The Eastern & Oriental Express and The Majestic Hotel Kuala Lumpur.
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Singapore Airlines and homegrown jade specialist, Choo Yilin, have partnered to bring a slice of Singaporean culture global through KrisShop, the airline’s retail boutique. The Emblem Jade Collection features Choo Yilin’s three-dimensional interpretation of the iconic geometric Peranakan tile, widely found in the heritage-rich neighbourhood of Joo Chiat.
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It’s been ten years since the brand began, and to commemorate this milestone, we thought we’d reveal something extra special. It’s with heartfelt excitement that we launch our very own Jade Packets -- our brand’s version of the ubiquitous red packets or 红包.
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Since the brand began in 2009, one of the most common questions we have been asked is “How do you know you’re buying good jade?” This question has come from far and wide – from Southeast Asia to Australia, from Europe to North America. It’s known that purchasing jade is incredibly complex. We created this cheat sheet to help!
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It is always a privilege for us to share important heritage stories and to be able to immortalise them through our work. This May, we’re proud to collaborate with Scene Shang to introduce our limited edition Choo Yilin x Scene Shang Jewellery Box.
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For our final Choo Yilin x En Pointe styled photoshoot in collaboration with some of Malaysia’s top designers, the couple takes a quiet moment to bask in the magic of a new, lifelong chapter, simply relishing in each other’s company after their Nikah and right before their wedding dinner.
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In our fourth instalment of Heritage at the Heart, Choo Yilin x En Pointe delve into the rich Malay heritage, and explore the ways of celebrating love through a Nikah. Malaysian TV presenter and model Ain Edruce becomes a ravishing bride for this styled photoshoot.
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At Choo Yilin, we celebrate love in all its forms, and one of the kinds of love that we have been privileged to witness over the years, is the love between sisters and best friends. In the third installment of Heritage at the Heart, Choo Yilin x En Pointe look at the intimate moments between a bride and her Maid-of-Honour on the morning of her Big Day.
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This week, Choo Yilin x En Pointe take a peek into the quiet moments behind one of life’s most significant occasions: The Wedding. Just minutes upon entering the Private Room of the Ritz-Carlton, Kuala Lumpur, we witness Miss Universe Malaysia 2018, Jane Teoh, twirling with unbridled joy; she is radiant, dressed in a pristine white gown by Malaysian luxury designer, Tsyahmi.
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