What we do

You might be wondering: when, where, how?

These digital trunk shows, where our pieces will be available for purchase, take place on our website, chooyilin.com. The dates of these shows will be made known via our mailing list and on social media.

Our trunk shows usually span about three days. Many of the pieces tend to sell out within minutes of each trunk show, with long wait lists. We are unable to reserve pieces before each trunk show. Often, the first two days of the show are closed to the public, with priority access given exclusively to members of our mailing list.

The Choo Yilin Vault

We are sometimes able to work with our artisans to create some of our pieces, in limited quantities, after each trunk show. Where this is possible, we will open these pieces to our waitlist. 

We have also introduced the Choo Yilin Vault — a private waitlist where you can share what you’re looking for outside of our digital trunk shows. This service may be helpful for people who are looking to purchase something specific by a certain timeline.

A limited number of spaces for this service are available each year because each of our pieces take months to create.

Crafting stories

We dedicate the rest of our time (when the trunk shows are not running) to creating stories and pieces, and working with our artisans. Each collection we create can take up to 18 months. 

In the months preceding the creation process, we plunge ourselves totally and completely into researching and capturing the spirit of the stories that make our jewellery.