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Blog - The Choo Yilin Insider
The Official Choo Yilin blog. Discover timeless heirloom pieces masterfully crafted for the sophisticated women of today.
 

The Journal.

Snippets of our journeys of becoming.

 
Before the Modern Ring: Reimagining the Jewellery Eras through Jade
Before the Modern Ring: Reimagining the Jewellery Eras through Jade

From 7–8 March 2026, we invite you to our mini digital trunk show reimagining iconic jewellery eras through jade and precious coloured gemstones.

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Editor's Picks, Popular, Before the Modern RingChoo Yilin25 February 2026Jade Engagement Ring, Engagement Rings
An Art Deco Love Story
An Art Deco Love Story

After the First World War, the world changed, giving birth to the Art Deco era (c. 1920–1939). Women moved with a new sense of confidence. Love began to feel different.

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Before the Modern RingChoo Yilin25 February 2026
A Belle Époque Love Story
A Belle Époque Love Story

In the Belle Époque (c. 1890–1914), love was no longer hidden. It was expressed openly, through beauty and celebration. Love was not restrained. It was generous.

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Before the Modern RingChoo Yilin25 February 2026
An Edwardian Love Story
An Edwardian Love Story

In Edwardian times (c. 1901–1914), love felt lighter. The world was opening up, and with it came a sense of ease and optimism. Conversation flowed. Laughter mattered.

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Before the Modern RingChoo Yilin25 February 2026
A Victorian Love Story
A Victorian Love Story

In Victorian times (c. 1837–1901), courtship unfolded slowly, shaped by letters, planned visits, and time. Love was shown through constancy rather than declaration.

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Before the Modern RingChoo Yilin25 February 2026
The Ultimate Guide to Buying a Jade Engagement Ring: What You Need to Know
The Ultimate Guide to Buying a Jade Engagement Ring: What You Need to Know

For most, an engagement ring is their first high-value, emotionally significant purchase. Here is a list of the most frequently asked questions to aid you in the decision-making process for this important milestone.

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A Guide To, PopularChoo Yilin1 February 2026
Before You Shop: A Guide to our Digital Trunk Show
Before You Shop: A Guide to our Digital Trunk Show

Questions you’ve wondered or asked about our Digital Trunk Show.

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The Influencers Before UsChoo Yilin22 November 2025
The Influencers Before Us: A Digital Trunk Show Celebrating Heritage & Jewellery
The Influencers Before Us: A Digital Trunk Show Celebrating Heritage & Jewellery

From 5–7 December 2025, we invite you to gather with us for our final trunk show of the year. It will be the closing chapter to a season that has been, in every sense, about fresh beginnings:

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The Influencers Before Us, Editor's Picks, PopularChoo Yilin21 November 2025Peranakan
The Jade Clover Collection: Bridal Jewellery, Jade Bangles, and Gold Heirlooms
The Jade Clover Collection: Bridal Jewellery, Jade Bangles, and Gold Heirlooms

Our first full wedding collection since 2018. Discover timeless jade bangles, fine gold, and heirloom pieces inspired by shared heritage and new beginnings.

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The Influencers Before Us, Editor's PicksChoo Yilin21 November 2025Weddings, Bridal Jewellery
The Jade Clover Bangles: Fine Jade Jewellery for Brides & Heirlooms
The Jade Clover Bangles: Fine Jade Jewellery for Brides & Heirlooms

After more than eight years, we are introducing not just one, but two new motifs from our latest Jade Clover Collection.

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The Influencers Before Us, Editor's PicksChoo Yilin21 November 2025Jade Bangles
The Pomegranate Bell Drops: Fine Jewellery That Moves With You
The Pomegranate Bell Drops: Fine Jewellery That Moves With You

Our first detachable earring drops — crafted in 18KT rose gold, ice jade, and diamonds, inspired by heritage motifs and designed for modern versatility.

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The Influencers Before Us, Editor's PicksChoo Yilin21 November 2025
The Rare Lunar Bangle: Choo Yilin’s Ode to Jade
The Rare Lunar Bangle: Choo Yilin’s Ode to Jade

This season, we unveil four Lunar Bangles. Each is a jade masterpiece framed in 18KT rose gold and diamonds, a rare heirloom shaped by the earth’s own artistry.

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The Influencers Before Us, PopularChoo Yilin21 November 2025Jade Bangles
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