In this founder's letter, Yilin reflects on the women who carried gold through uncertain times, how its meaning has evolved within her family, and why Choo Yilin continues to craft heirloom jewellery in solid gold for generations to come.
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What makes jade truly beautiful? In this personal founder's note, Yilin reflects on the women who taught us to treasure jade, and how a new generation has learnt to see beauty differently.
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We unveil The Old Cut Diamond Ring No. IX, where an old mine cut diamond is the main stone in a piece inspired by antique botanicals.
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Whether you are beginning your journey into jade or adding to an established collection, these are the five questions that experts ask when assessing a piece of fine jade.
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Our founder’s reflection on jade heirlooms, craftsmanship, and the rituals of caring for fine jade jewellery across generations.
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Shop the limited-edition Choo Yilin × Singapore Airlines jade jewellery collection on KrisShop from 30 April to 3 May 2026. Limited quantities available.
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A founder’s note on the Choo Yilin Gallery — the architectural space hidden beneath our jade heirloom rings, shaped by five generations in Joo Chiat.
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Our first full wedding collection since 2018. Discover timeless jade bangles, fine gold, and heirloom pieces inspired by shared heritage and new beginnings.
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After more than eight years, we are introducing not just one, but two new motifs from our latest Jade Clover Collection.
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Our first detachable earring drops — crafted in 18KT rose gold, ice jade, and diamonds, inspired by heritage motifs and designed for modern versatility.
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Introducing the 2025 edition of the Warisan Majesty, now reimagined in a petite size, capturing the grandeur of its predecessor with a new, delicate elegance.
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Building upon the original collection, we proudly unveil four new sequels for the #ILYSM Mama digital trunk show, each deeply rooted in our botanical narrative.
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