Gifting for Mother’s Day: #ILYSM Mama Digital Trunk Show
Celebrate Mother’s Day with Meaningful Jewellery Gifts
Choo Yilin warmly invites you to experience a rare digital trunk show, #ILYSM (“I Love You So Much”) Mama from 2-4 May 2025 — specially curated for Mother’s Day gifting and a celebration of the women who we love and have loved us. This exclusive online event pays tribute to those who came before us: our mothers, grandmothers, aunts, and godmothers, while embracing the future generations: our daughters, nieces, and granddaughters.
One of these stories — told through the lens of a granddaughter and a jade bangle passed down — lives in S’s diary.
Read “A Box, A Jade Bangle, A Legacy”
The Choo Yilin Collection
The #ILYSM Mama digital trunk show features a selection of heirlooms crafted in 18KT gold, alongside versatile everyday pieces in 10KT gold.
For the first time ever, we introduce a new edition of our beloved Vintage Honeymoon pieces in 18KT gold, alongside a brand-new necklace that further enriches this cherished collection.
The Choo Yilin Vintage Honeymoon Cocktail Ring (18KT)
The Choo Yilin Vintage Honeymoon Necklace and Convertible Earrings (18KT)
Returning by popular demand is the Warisan Majesty, a treasured favourite that our community has eagerly awaited. This year, we present it en petite taille, ensuring its timeless elegance is accessible to all.
The Choo Yilin Warisan Majesty Petite Ring (18KT)
The Choo Yilin Warisan Majesty Petite Necklace and Studs (18KT)
There is also the sold-out Warisan Sakura and the Old Cut Diamond Ring No. IX, both available in extremely limited quantities.
The Choo Yilin Warisan Sakura Collection
The Choo Yilin Old Cut Diamond Ring No. IX (18KT)
As always, our collection includes a selection of very rare, very precious jade bangles. This year, we introduce a new discreet botanical motif, inspired by our beloved Estate Library Georgian Earrings.
The Choo Yilin Georgian Filigree Bangles in 18KT
In our gifting range, crafted in 10KT gold, we have an extremely limited number of Choo Yilin Classics available in Apple Green and Lilac Ash. We are also thrilled to expand our Estate Library Sequels, building upon the inaugural Gifting Edition in November 2024.
The Choo Yilin Estate Library Sequels, paired with the Classics Jade Studs. In the center lies The Statement Vine Earring (10KT), making its debut in this digital trunk show.
Connecting Through Legacy
This Mother’s Day, we honour the deep connections between generations. Over the years, we have been deeply moved by the heartfelt stories our clients share — intimate reflections on how the Choo Yilin pieces were a celebration of an important woman in their lives. Each piece is more than an adornment; it is a keeper of memories, a symbol of love, and a bridge between generations.
Our founder, Yilin, often reminisces about the cherished moments she shared with her great-grandmothers — memories that continue to inspire some of our most meaningful creations.
The jewellery we present in #ILYSM Mama embodies these sentiments. We hope you find something that reminds you of the women who have loved and shaped you, and that, when the time comes, those you pass it down to will think of you in the very same way.
“I stand
on the sacrifices
of a million women before me
thinking
what can I do
to make this mountain taller
so the women after me
can see farther”
Event Details
The #ILYSM Mama digital trunk show will run for three days only, from 2nd to 4th May 2025, exclusively on chooyilin.com. Free shipping worldwide will be available for all orders. Choo Yilin will be absorbing tariffs for this digital trunk show.
Priority Access
Our Choo Yilin community will enjoy first dibs on #ILYSM Mama digital trunk show with exclusive access on 2nd and 3rd May (Fri-Sat). Subscribers will receive a secret password to unlock our site on the morning of the event. The digital trunk show will go live at 10 AM (GMT+8). We appreciate your understanding that the pieces will be available in limited numbers. To join our mailing list, sign up in the form below.
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Region
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schedule
Time Zone
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today
Time & Date
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| Singapore, Hong Kong, Malaysia, Jakarta | GMT+8 | 2 May 2025 1000hrs |
| Sydney, Melbourne | GMT+11 | 2 May 2025 1300hrs |
| United Kingdom, Ireland | GMT+1 | 2 May 2025 0300hrs |
| New York, Massachusetts, Toronto | GMT-4 (Eastern Standard Time) | 1 May 2025 2200hrs |
| Los Angeles, Vancouver, San Francisco | GMT-7 (Pacific Time) | 1 May 2025 1900hrs |
Public Access
#ILYSM Mama digital trunk show will be open to the public for one day only on 4th May 2025 (Sun). We look forward to welcoming you to this special event and hope you find something that resonates with your heart — a piece that embodies love, legacy, and connection across generations.
Exclusive Gifts with Purchase
So many of you choose your 18KT gold heirlooms with the future in mind — treasured pieces meant to be passed down to those that you love — your daughters, daughters-in-law, nieces, goddaughters, and granddaughters when they come of age. During this #ILYSM Mama event, we wanted to add a touch of whimsy to this tradition.
While they wait to inherit your fine jewellery rich with stories, we thought it would be sweet to gift them something just as meaningful for their age – a Memory Bracelet Box to spark joy, creativity, and connection. Most importantly, this box is a beautiful way to create stories and memories together as you craft delightful bracelets with your little ones.
The Choo Yilin Memory Bracelet Box comes with 2 rare, precious Type A jadeite pieces.
Each box includes two rare, precious Type A jadeite pieces — hand-selected by us, waiting for the right moment to share it with you. We’ve included them here as a starter jade gift for the little ones, a first step in honing their appreciation for jade. These playful boxes come packaged in a hand-sewn linen envelope with a satin ribbon, crafted by Vietnamese artisans.
While this box was created for children, please note that it contains small parts and is unsuitable for children under the age of five. These boxes are extremely limited and will be gifted on a first-come, first-served basis for purchases over USD $5,000 during the #ILYSM Mama digital trunk show.
Choo Yilin will also be gifting its iconic Jade Packets with any 18KT gold purchase during the digital trunk show.
The iconic Choo Yilin Jade Packets hold 8 envelopes, adorned with 4 distinct blessings of love and legacy.