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Blog - The Choo Yilin Insider
The Official Choo Yilin blog. Discover timeless heirloom pieces masterfully crafted for the sophisticated women of today.
 

The Journal.

Snippets of our journeys of becoming.

 
FAQs: Choo Yilin × Singapore Airlines KrisShop Jade Jewellery Collection
FAQs: Choo Yilin × Singapore Airlines KrisShop Jade Jewellery Collection

A closer look at the Choo Yilin × Singapore Airlines collaboration, covering materials, design, and what to expect from this limited KrisShop release.

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PopularChoo Yilin3 April 2026singapore airlines
Carrying Singapore Forward: A Founder’s Reflection on Our Singapore Airlines Jewellery Collaboration
Carrying Singapore Forward: A Founder’s Reflection on Our Singapore Airlines Jewellery Collaboration

Explore the story behind Choo Yilin’s Singapore Airlines collaboration, where jade jewellery meets Singapore heritage through the Batik Jade and Emblem Jade collections.

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Stories ToldChoo Yilin3 April 2026singapore airlines
The Pieces That Have Travelled: Choo Yilin x Singapore Airlines Collections on KrisShop
The Pieces That Have Travelled: Choo Yilin x Singapore Airlines Collections on KrisShop

Shop the limited-edition Choo Yilin × Singapore Airlines jade jewellery collection on KrisShop from 30 April to 3 May 2026. Limited quantities available.

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News & Events, Editor's PicksChoo Yilin3 April 2026singapore airlines
Before the Modern Ring: Reimagining the Jewellery Eras through Jade
Before the Modern Ring: Reimagining the Jewellery Eras through Jade

From 7–8 March 2026, we invite you to our mini digital trunk show reimagining iconic jewellery eras through jade and precious coloured gemstones.

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Popular, Before the Modern RingChoo Yilin23 February 2026Jade Engagement Ring, Engagement Rings
Before the Modern Ring FAQ: A Collector’s Guide to Rings, Sizing & Certification
Before the Modern Ring FAQ: A Collector’s Guide to Rings, Sizing & Certification

A collector’s FAQ for Before the Modern Ring, covering customisation, certification, sizing, shipping, care, and exchanges.

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Before the Modern Ring, PopularChoo Yilin23 February 2026Engagement Rings
The Choo Yilin Ring Gallery: Where Meaning Is Held
The Choo Yilin Ring Gallery: Where Meaning Is Held

A founder’s note on the Choo Yilin Gallery — the architectural space hidden beneath our jade heirloom rings, shaped by five generations in Joo Chiat.

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Before the Modern Ring, Editor's PicksChoo Yilin22 February 2026
An Art Deco Love Story
An Art Deco Love Story

After the First World War, the world changed, giving birth to the Art Deco era (c. 1920–1939). Women moved with a new sense of confidence. Love began to feel different.

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Before the Modern Ring, Stories ToldChoo Yilin20 February 2026
An Edwardian Love Story
An Edwardian Love Story

In Edwardian times (c. 1901–1914), love felt lighter. The world was opening up, and with it came a sense of ease and optimism. Conversation flowed. Laughter mattered.

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Before the Modern Ring, Stories ToldChoo Yilin20 February 2026
A Belle Époque Love Story
A Belle Époque Love Story

In the Belle Époque (c. 1890–1914), love was no longer hidden. It was expressed openly, through beauty and celebration. Love was not restrained. It was generous.

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Before the Modern Ring, Stories ToldChoo Yilin20 February 2026
A Victorian Love Story
A Victorian Love Story

In Victorian times (c. 1837–1901), courtship unfolded slowly, shaped by letters, planned visits, and time. Love was shown through constancy rather than declaration.

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Before the Modern Ring, Stories ToldChoo Yilin20 February 2026
The Ultimate Guide to Buying a Jade Engagement Ring: What You Need to Know
The Ultimate Guide to Buying a Jade Engagement Ring: What You Need to Know

For most, an engagement ring is their first high-value, emotionally significant purchase. Here is a list of the most frequently asked questions to aid you in the decision-making process for this important milestone.

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A Guide To, PopularChoo Yilin16 February 2026
Before You Shop: A Guide to our Digital Trunk Show
Before You Shop: A Guide to our Digital Trunk Show

Questions you’ve wondered or asked about our Digital Trunk Show.

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The Influencers Before UsChoo Yilin22 November 2025
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