3 Reasons Why Jade is Trending
1. Modernized Designs
Jade jewellery is becoming increasingly popular amongst the younger generation of Chinese and Westerners alike due to the increasingly modernized designs available. Both boutiques brands and big fashion labels have moved towards incorporating colours and shapes to their jade jewellery in a bid to cater to the increasing popularity of jade.
2. The Who's Who Are Wearing It & They Look Stunning
And if point one wasn't convincing enough, here's some evidence to prove that the trend did catch on amongst the big names in the fashion and entertainment world. Featured in the image above is Eva Chen, Head of Fashion Partnership at Instagram and Ex-Lucky Editor-in-Chief, who's famous for her impeccable street fashion sense. But amidst all the trendy outfits you find her in, there's one permanent feature to her fashion preference - her ever trusty Jade bangle.
Victoria Secret Angel, Lily Aldridge, channels sophistication as she pairs her Jade earrings with a classic chignon.
Nicole Kidman stuns in a pair of Jade earrings on the red carpet of the SAG awards.
3. A Worthwhile Investment
At Choo Yilin, we take pride in creating heritage pieces that tells of family stories spanning generations. And while it is important to shop for jewellery pieces that is to our own liking, it is also good to keep in mind that these pieces can be turned into heirloom pieces for years to come. Here's an added incentive to keep to the tradition of heirloom gifting. The heritage Hutton-Mdivani Necklace by Cartier fetched HK$27.44 million at the Sotheby's Magnificent Jewels auction in 2014. Trust us, Jade can be just as valuable as gold.
Rare jewellery at K'ung Auction where jewellery from the iconic Soong sisters, and wives of Sun Yat Sen and Chiang Kai-shek were auctioned. Some of the jewellery, like the jade bangles, can fetch up to HK$230,000. Today, people are going out to buy priced heirloom treasures but are still relatively reluctant to sell theirs away hence driving up the prices of heirloom pieces available in the market.
Over here at Choo Yilin, our Jade bangles remains the crowd favourite when it comes to the acquisition of heirloom pieces for our classic design and wide selection of Jade pieces available.