SAYING YES IN 2019 - What will we be saying yes to in the brand’s 10th year? Plenty, so stay close. In the meantime, cheers to yet another year of wonder. Thank YOU for being a grand part of it, and for trusting us to continue doing what we do best: celebrating love and heritage, through journeys of becoming.Read More
I think the one thing that caught me by surprise was how emotional I was in the lead up to the release of the movie. And I think a large part of it was because Crazy Rich Asians is more than just a movie. It gave us hope that our stories could one day be told, not only in Asia, but all over the world.Read More
On a bright Sunday morning, the Choo Yilin team met with the beautiful Sherlyn Chan to unveil her custom Choo Yilin bangle. We took this time to have some tea and chat about the journey of creating a one-of-kind jewellery piece that’s designed to suit her vibrant personality and unique style.Read More
It was a normal morning, and yet, it was also so wondrously special. It struck me then, that the congruence of our cultures strengthen our relationships, our bonds. I marvel that all of this came to be, where I was born and raised, and I am both humbled and proud.
Few people know this, but my name in Chinese characters, when translated into English, means "moving towards beautiful jade" - Yilin.Read More
We walked along the bright facades of East Coast Road. With a knock and a smile, we discovered a time-travellers’ gem.Read More
Throughout the Heritage Stories Series, we’ve explored Singapore’s iconic heritage hotspots, delved into the deeper meanings of “home”, and now for the finale, we’re wrapping it up with the most glorious experience we encounter at the end of every day: coming home.
Sherlyn Chan takes over the Choo Yilin blog: “I pursue individuality. And Choo Yilin perfectly complements that identity trait”. Read on to find out more about Sherlyn’s emotional journey with Choo Yilin.Read More
We get up close & personal to find out more about what it's like to be Melissa and James, beyond the layers of limelight and fame. They share the trials and tribulations they face in their every day, their desire to grow in love, and their hopes and dreams for themselves and their children to come.Read More