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Blog - The Choo Yilin Insider
The Official Choo Yilin blog. Discover timeless heirloom pieces masterfully crafted for the sophisticated women of today.
 

The Journal.

Snippets of our journeys of becoming.

 
Happy birthday, my Darling Singapore - From Choo Yilin, With Love
Happy birthday, my Darling Singapore - From Choo Yilin, With Love

It was a normal morning, and yet, it was also so wondrously special. It struck me then, that the congruence of our cultures strengthen our relationships, our bonds. I marvel that all of this came to be, where I was born and raised, and I am both humbled and proud.


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Stories ToldChoo Yilin8 August 2018
The Kebaya: From Delicate Lace to Intricate Jewellery
The Kebaya: From Delicate Lace to Intricate Jewellery

So much of the brand’s inaugural Kebaya Collection came to be not only because of the inspiration and information in late Datin Seri Endon Mahmood’s book, a tribute to the iconic Southeast Asian dress.

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Stories ToldChoo Yilin1 August 2018
The Choo Yilin Guide To Jade
The Choo Yilin Guide To Jade

Over the years, it's been our absolute pleasure to have heard your support and keen interest in jade - and your love truly inspires us. We took the time to shortlist the elements of jade that might be of most value to you, our clients.

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A Guide To, Editor's Picks, Stories ToldChoo Yilin18 July 2018Fun Facts About Jade
What's the Difference: SSSale or Flagship Boutique?
What's the Difference: SSSale or Flagship Boutique?

One of the most common questions we received during the SSSale was how the Seconds & Samples would differ from the jewellery at our Flagship Boutique in Mandarin Gallery. Here’s our answer.

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News & EventsChoo Yilin4 July 2018
Taking Choo Yilin Beyond Singapore
Taking Choo Yilin Beyond Singapore

As our inspirations fuel us to go further, we have taken our desire to embrace South-East Asian stories through a series of collaborations with some of the region’s top fashion designers.

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News & EventsChoo Yilin12 June 2018
Honouring True Artisanship by Protecting Intellectual Property
Honouring True Artisanship by Protecting Intellectual Property

As creators, we know the value of an original and we believe they’re worth protecting. A few months ago, IP Value Lab, the consultancy arm of IPOS, came to us and we embarked on a pivotal moment in the brand’s journey.

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News & EventsChoo Yilin24 May 2018
Mother's Day Gifting with Choo Yilin
Mother's Day Gifting with Choo Yilin

Choo Yilin is honoured to shine light on the very best women we know who've embarked on a journey as a mother. We've curated some special gifts that embodies her best qualities. 

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Style GuideChoo Yilin1 May 2018Gifts For Her, Pearls
2018's Latest Launch: The Kebaya Collection
2018's Latest Launch: The Kebaya Collection

We explore the legacies surrounding Southeast Asia, and tell these stories through fine jewellery that embodies an abiding symbol of rich heritage: The Kebaya

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News & Events, PopularChoo Yilin16 April 2018Kebaya
#KellyforKEBAYA - A Prelude to the Kebaya Collection
#KellyforKEBAYA - A Prelude to the Kebaya Collection

Beyond an eagerness to unveil our newest collection, we believe it our duty as storytellers to tell its tale. Vibrant presenter Kelly Latimer is the first person we ever revealed this Collection to.

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Stories ToldChoo Yilin9 April 2018Kebaya
5 Jewellery Gifts for the Important Women in Your Life
5 Jewellery Gifts for the Important Women in Your Life

Shopping for the right kind of jewellery for the right person can be daunting, but when it's done right, it makes for an amazing moment.

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Style Guide, Editor's PicksChoo Yilin26 March 2018Gifts For Her
All You Need To Know About Si Dian Jin 四点金
All You Need To Know About Si Dian Jin 四点金

This betrothal gift from the groom’s mother to her daughter-in-law symbolises a welcome into the family, and is a way of saying that the bride will always be taken care of.

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WeddingsChoo Yilin19 March 2018Bridal Jewellery, Si Dian Jin
The 5 Virtues of Bamboo You Didn't Know
The 5 Virtues of Bamboo You Didn't Know

Bamboo has always been a significant icon in East Asian Culture. As a symbolisation of virtue, bamboo is always closely related to people of positive spirits.

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Style GuideChoo Yilin12 March 2018Bamboo
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