Snippets of our journeys of becoming.
It is always a privilege for us to share important heritage stories and to be able to immortalise them through our work. This May, we’re proud to collaborate with Scene Shang to introduce our limited edition Choo Yilin x Scene Shang Jewellery Box.
Read MoreOver the last 10 years, we have used spinels in a number of our bespoke projects. We’ve always felt like these were “best kept secret” moments between them and us, as only industry insiders like gemologists and high jewellery collectors were in the know about how rare spinels were. Today, we’re bringing this secret out into the open.
Read MoreFor Valentine's Day this year, Choo Yilin x St Regis Singapore team up to highlight modern day romance with an experience you'll never forget! Choose your keepsake and stand to win a suite and spa staycation with breakfast for two (worth $1500++) at the St Regis!
Read MoreA Celebration of Old-World Peranakan Glamour - the concept for the event was fuelled by nostalgia; by almost-forgotten times in Penang, back when ladies would dress up in classical cheongsams and fine jade jewellery.
Read MoreWhen we launched the Kebaya Collection this year, we featured handcrafted pieces inspired by the collection’s namesake, an distinctly Asian garment. Today, we’re revealing an exceptionally lavish extension of that inspiration: The Warisan Kebaya Collection - a Regalia of Steadfast Love
Read MoreIt is only once in a blue moon, that amidst the sheer volume of jade we source, we find a piece that not only meets but surpasses our standards and leaves us absolutely awestruck. Meet Astria, the birth of Choo Yilin’s rarest and most prestigious line: The Lunar Jade Collection.
Read MoreOne of the most common questions we received during the SSSale was how the Seconds & Samples would differ from the jewellery at our Flagship Boutique in Mandarin Gallery. Here’s our answer.
Read MoreAs our inspirations fuel us to go further, we have taken our desire to embrace South-East Asian stories through a series of collaborations with some of the region’s top fashion designers.
Read MoreAs creators, we know the value of an original and we believe they’re worth protecting. A few months ago, IP Value Lab, the consultancy arm of IPOS, came to us and we embarked on a pivotal moment in the brand’s journey.
Read MoreWe explore the legacies surrounding Southeast Asia, and tell these stories through fine jewellery that embodies an abiding symbol of rich heritage: The Kebaya
Read MoreFeaturing Choo Yilin’s signature Peranakan flower motif designed in harmonious sets of three. Each gem housed at the centre of each motif is symbolic of the sands of time in a person’s unique journey.
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