As creators, we know the value of an original and we believe they’re worth protecting. A few months ago, IP Value Lab, the consultancy arm of IPOS, came to us and we embarked on a pivotal moment in the brand’s journey.
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Choo Yilin is honoured to shine light on the very best women we know who've embarked on a journey as a mother. We've curated some special gifts that embodies her best qualities.
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We explore the legacies surrounding Southeast Asia, and tell these stories through fine jewellery that embodies an abiding symbol of rich heritage: The Kebaya
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Shopping for the right kind of jewellery for the right person can be daunting, but when it's done right, it makes for an amazing moment.
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This betrothal gift from the groom’s mother to her daughter-in-law symbolises a welcome into the family, and is a way of saying that the bride will always be taken care of.
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Bamboo has always been a significant icon in East Asian Culture. As a symbolisation of virtue, bamboo is always closely related to people of positive spirits.
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Jade has been highly valued since centuries ago for both its beauty and symbolism. On top of that, we think they’ve got a personality of their own as well.
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Few people know this, but my name in Chinese characters, when translated into English, means "moving towards beautiful jade" - Yilin.
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A curated selection of gifting ideas consisting of feminine florals to usher in the month of romance, love, and reunions. Guaranteed to please.
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With the Lunar New Year around the corner, jade brings about renewed strength, and often make beautiful gifts from mothers to daughters as a form of protection and love.
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