A Celebration of Old-World Peranakan Glamour - the concept for the event was fuelled by nostalgia; by almost-forgotten times in Penang, back when ladies would dress up in classical cheongsams and fine jade jewellery.
Read MoreIt’s been years-in-the-making, and we’re so proud to say we are finally ready to unveil the first ready-to-wear collection of Choo Yilin engagement rings. With this launch, we wanted to share our hopes, and the defining elements that make a Choo Yilin engagement ring.
Read MoreWhen we launched the Kebaya Collection this year, we featured handcrafted pieces inspired by the collection’s namesake, an distinctly Asian garment. Today, we’re revealing an exceptionally lavish extension of that inspiration: The Warisan Kebaya Collection - a Regalia of Steadfast Love
Read MoreIt is only once in a blue moon, that amidst the sheer volume of jade we source, we find a piece that not only meets but surpasses our standards and leaves us absolutely awestruck. Meet Astria, the birth of Choo Yilin’s rarest and most prestigious line: The Lunar Jade Collection.
Read MoreOne of the most common questions we received during the SSSale was how the Seconds & Samples would differ from the jewellery at our Flagship Boutique in Mandarin Gallery. Here’s our answer.
Read MoreAs our inspirations fuel us to go further, we have taken our desire to embrace South-East Asian stories through a series of collaborations with some of the region’s top fashion designers.
Read MoreWe just concluded one of the most intense weekends ar Choo Yilin ever. If you've been following our brand for a while now, you'd know that we almost never hold sales events like this. Here's what went down!
Read MoreAs creators, we know the value of an original and we believe they’re worth protecting. A few months ago, IP Value Lab, the consultancy arm of IPOS, came to us and we embarked on a pivotal moment in the brand’s journey.
Read MoreWe explore the legacies surrounding Southeast Asia, and tell these stories through fine jewellery that embodies an abiding symbol of rich heritage: The Kebaya
Read MoreFeaturing Choo Yilin’s signature Peranakan flower motif designed in harmonious sets of three. Each gem housed at the centre of each motif is symbolic of the sands of time in a person’s unique journey.
Read MoreChoo Yilin is proud to present The Batik Jade Collection: an exclusive, limited edition collection designed and made in celebration of Singapore Airlines' 70th Anniversary.