Last week, we were on board the Eastern & Oriental, a magical journey that has fuelled countless love stories. We wanted to share snippets of our journey with you.
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When we launched the Choo Yilin Sapphire Engagement Ring Collection last week, we met with such an abundance of love. We received many direct messages and emails requesting to know more about the rings. We wanted to return your overwhelming support by crafting an FAQ, just for you.
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After collecting her custom Choo Yilin jade bangle last month, the radiant Sherlyn Chan makes us swoon with style choices that pair her Peranakan Flower Trio Jade bangle with elegant ensembles. Intrigued, we invited Sherlyn to take over the Insider to share tips on styling a fine jade keepsake.
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I think the one thing that caught me by surprise was how emotional I was in the lead up to the release of the movie. And I think a large part of it was because Crazy Rich Asians is more than just a movie. It gave us hope that our stories could one day be told, not only in Asia, but all over the world.
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When we launched the Kebaya Collection this year, we featured handcrafted pieces inspired by the collection’s namesake, an distinctly Asian garment. Today, we’re revealing an exceptionally lavish extension of that inspiration: The Warisan Kebaya Collection - a Regalia of Steadfast Love
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On a bright Sunday morning, the Choo Yilin team met with the beautiful Sherlyn Chan to unveil her custom Choo Yilin bangle. We took this time to have some tea and chat about the journey of creating a one-of-kind jewellery piece that’s designed to suit her vibrant personality and unique style.
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It was a normal morning, and yet, it was also so wondrously special. It struck me then, that the congruence of our cultures strengthen our relationships, our bonds. I marvel that all of this came to be, where I was born and raised, and I am both humbled and proud.
So much of the brand’s inaugural Kebaya Collection came to be not only because of the inspiration and information in late Datin Seri Endon Mahmood’s book, a tribute to the iconic Southeast Asian dress.
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Over the years, it's been our absolute pleasure to have heard your support and keen interest in jade - and your love truly inspires us. We took the time to shortlist the elements of jade that might be of most value to you, our clients.
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One of the most common questions we received during the SSSale was how the Seconds & Samples would differ from the jewellery at our Flagship Boutique in Mandarin Gallery. Here’s our answer.
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As our inspirations fuel us to go further, we have taken our desire to embrace South-East Asian stories through a series of collaborations with some of the region’s top fashion designers.
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As creators, we know the value of an original and we believe they’re worth protecting. A few months ago, IP Value Lab, the consultancy arm of IPOS, came to us and we embarked on a pivotal moment in the brand’s journey.
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