Snippets of our journeys of becoming.
We are incredibly moved by the outpour of love and support from the Choo Yilin community - from customers who have encouraged us through all ten years of our journey, to friends of the brand we are grateful to have made along the way. Here are some of their best memories - a celebration of love, heritage, and becoming; a celebration of all our stories:
Read MoreWe are writing to share with you that we have reached the end of another chapter of Choo Yilin, and are excited to begin another. We are going on hiatus to prioritise rebuilding, restructuring, and restrategizing in order to continue working on the brand mission and to better deliver on our brand promises to you.
Read MoreSince the brand began in 2009, one of the most common questions we have been asked is “How do you know you’re buying good jade?” This question has come from far and wide – from Southeast Asia to Australia, from Europe to North America. It’s known that purchasing jade is incredibly complex. We created this cheat sheet to help!
Read MoreIntroducing The Classic Oval Jade Bangle, Choo Yilin’s newest icon. Sleek, chic, and minimalist. Like all Choo Yilin bangles, the Classic Oval Jade Bangle is handcrafted from organic Type A Jadeite. What sets this radiant piece apart is its custom oval cut and minimal metalwork; this pared down aesthetic is dedicated to celebrating the story of jade itself, a trait inherent to the Classics.
Read MoreOver the years, it's been our absolute pleasure to have heard your support and keen interest in jade - and your love truly inspires us. We took the time to shortlist the elements of jade that might be of most value to you, our clients.
Read MoreShopping for the right kind of jewellery for the right person can be daunting, but when it's done right, it makes for an amazing moment.
Read MoreJade has been highly valued since centuries ago for both its beauty and symbolism. On top of that, we think they’ve got a personality of their own as well.
Read MoreWe speak with Tan Kheng Hua: mother, veteran of Singapore theatre, award-winning actress and producer; and her spirited daughter, Lim Shi-An. Together, they welcome us into their most special space: Home.
Read MoreTo immortalise a love story through a series of visual mementos, we work with an amazingly talented group of creatives to bring you an elegant and ethereal wedding styled shoot with the stunning Melissa Celestine Koh.
Read MoreWe've called the charming heritage neighbourhood of Joo Chiat, 'Home', for the last couple years. In this post, we share with you our best kept secrets.
Read MoreFollowing your story from start to finish for a true, one-of-a-kind memento reserved for our most beloved, this is Choo Yilin’s bespoke service.
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