Snippets of our journeys of becoming.
Singapore Airlines and homegrown jade specialist, Choo Yilin, have partnered to bring a slice of Singaporean culture global through KrisShop, the airline’s retail boutique. The Emblem Jade Collection features Choo Yilin’s three-dimensional interpretation of the iconic geometric Peranakan tile, widely found in the heritage-rich neighbourhood of Joo Chiat.
Read MoreIt’s been ten years since the brand began, and to commemorate this milestone, we thought we’d reveal something extra special. It’s with heartfelt excitement that we launch our very own Jade Packets -- our brand’s version of the ubiquitous red packets or 红包.
Read MoreSince the brand began in 2009, one of the most common questions we have been asked is “How do you know you’re buying good jade?” This question has come from far and wide – from Southeast Asia to Australia, from Europe to North America. It’s known that purchasing jade is incredibly complex. We created this cheat sheet to help!
Read MoreIt is always a privilege for us to share important heritage stories and to be able to immortalise them through our work. This May, we’re proud to collaborate with Scene Shang to introduce our limited edition Choo Yilin x Scene Shang Jewellery Box.
Read MoreFor our final Choo Yilin x En Pointe styled photoshoot in collaboration with some of Malaysia’s top designers, the couple takes a quiet moment to bask in the magic of a new, lifelong chapter, simply relishing in each other’s company after their Nikah and right before their wedding dinner.
Read MoreIn our fourth instalment of Heritage at the Heart, Choo Yilin x En Pointe delve into the rich Malay heritage, and explore the ways of celebrating love through a Nikah. Malaysian TV presenter and model Ain Edruce becomes a ravishing bride for this styled photoshoot.
Read MoreAt Choo Yilin, we celebrate love in all its forms, and one of the kinds of love that we have been privileged to witness over the years, is the love between sisters and best friends. In the third installment of Heritage at the Heart, Choo Yilin x En Pointe look at the intimate moments between a bride and her Maid-of-Honour on the morning of her Big Day.
Read MoreThis week, Choo Yilin x En Pointe take a peek into the quiet moments behind one of life’s most significant occasions: The Wedding. Just minutes upon entering the Private Room of the Ritz-Carlton, Kuala Lumpur, we witness Miss Universe Malaysia 2018, Jane Teoh, twirling with unbridled joy; she is radiant, dressed in a pristine white gown by Malaysian luxury designer, Tsyahmi.
Read MoreAlongside our good friend, Dahlia Mohd, Co-Founder of En Pointe, Choo Yilin x En Pointe Present The Heritage At The Heart Series - a showcase of visual stories that capture the spirit of contemporary Southeast Asian weddings.
Read MoreSAYING YES IN 2019 - What will we be saying yes to in the brand’s 10th year? Plenty, so stay close. In the meantime, cheers to yet another year of wonder. Thank YOU for being a grand part of it, and for trusting us to continue doing what we do best: celebrating love and heritage, through journeys of becoming.
Read MoreLast week, we were on board the Eastern & Oriental, a magical journey that has fuelled countless love stories. We wanted to share snippets of our journey with you.
Read MoreI think the one thing that caught me by surprise was how emotional I was in the lead up to the release of the movie. And I think a large part of it was because Crazy Rich Asians is more than just a movie. It gave us hope that our stories could one day be told, not only in Asia, but all over the world.
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